Model Chrissy Teigen has joined the Pampers family as the first-ever creative consultant for the new Pampers Pure Collection. Made with premium cotton and other thoughtfully selected materials, stylish prints and 100% Pampers protection, the Pampers Pure Collection is a new choice for parents searching for diaper and wipe options in the “natural” category who don’t want to sacrifice performance.

“When Pampers approached me to collaborate on the new Pampers Pure Collection, I jumped at the chance to work with a brand that I love. I wore Pampers… John wore Pampers…. we are a Pampers family!” says Teigen. “From the moment Luna was born, John and I, like all parents, have done anything we can to make sure she is happy, healthy and loved. Luna has super sensitive skin so choosing what we think is best for her is especially true when it comes to diapers and wipes. A Pampers diaper was the first thing she wore, and I have always relied on them. Pampers Pure gives me the protection I trust from Pampers with new choices that are important to me, like no fragrance or lotion. Plus the diapers are so stylish and fun! I didn’t think Luna’s tush could be any cuter, but her llama butt is the cutest!”

In this first-of-its-kind creative-led partnership for Pampers, Teigen will provide her mom expertise and fashion know-how over the next two years, collaborating with designers, R&D and marketing on all things Pampers Pure, like the adorable diaper prints.

“Chrissy is a great fit for Pampers and represents how many moms feel on their parenting journey in her own fun, down-to-earth way. We’ve all seen the photos of Luna in a Pampers diaper, and knowing they were a Pampers family made Chrissy an obvious choice for us. We couldn’t be more excited to see how her real-life experiences help shape the Pampers Pure Collection,” says E. Yuri Hermida, P&G NA VP BabyCare. “Like Chrissy, many parents want both cute prints and the Pampers performance and quality they love. With the Pampers Pure Collection we are proud to offer a no compromise option that delivers all the features they’re looking for with the Pampers protection they know and trust.”

To kick-off her partnership, Teigen and Pampers are acknowledging the shared passion that parents have to give their babies what they believe is best. In a brand new video, Teigen and other moms share their heartwarming stories of unconditional love and no compromise.